High profile photographer Rankin shoots a campaign for Sky Arts at his Annroy studio in North London. The photographs, commemorating all areas of the arts, will blanket Tottenham Court Road billboards...every one apparently. They will also exhibit in Manchester, Birmingham, Edinburgh, Newcastle and Liverpool.
An interesting take on advertising, but a little misunderstood. Although it's supposed to be an exhibition, it is still an advertising campaign for Sky Arts - it's not even as if it's an exhibition that's been sponsored by Sky, it's still advertising. It would have been nicer to have it in a more pure form. It'll be interesting to see how long the 'exhibition' lasts with the cost of advertising space in central London.
