Burberry's Christopher Bailey introduces the show using YouTube while in Milan:
Another show live streamed? This is the first one I've heard about from the menswear shows this season, but then I haven't really been investigating (sorry about that, dissertation deadline is on the horizon). Live streaming has become extremely popular for the fashion world mainly because of the publicity it offers. It is a direct connection with the brand as it takes them directly to the website (which is why I believe Louis Vuitton on Facebook wasn't the best idea) and they can immediately comment to the world about it using Twitter or Facebook saying they watched it and loved it. I'm curious as to how many men will watch the show online as opposed to those who are intending to buy from Burberry Prorsum.
You can watch the show on the 16th January at 5pm (6pm Milan time) here.
Burberry Prorsum Pre Collection - the collection is the pre-cursor to the season and reflects the mood of the upcoming show.
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