Brand Republic has announced that there are talks to go ahead with forcing Apple iPhone users to view unavoidable ads. Some will even ask the users questions to make sure they are paying attention. Read the article here.
This is not a good move by the brand. Although advertising is everywhere and it's difficult to avoid, it shouldn't be forced onto a little screen. when you get an ad on your computer, you can look at something else while it's playing, the same with the tv, but by putting it on the tiny iPhone they're not allowing any other choice. They are forcing the advertising on to them and they're not going to like being forced into anything. You shouldn't have to pay for a leisure of not watching adverts.
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