Wearing a trench? I guess you'd better run around the streets of London trying to find Scott Schuman to take a photo for Art of the Trench by Burberry. Either that or you can take a photo of your own trench... and pretend it's Burberry if you don't own one.
It's interesting that they've created such a site that stops anyone from being on it unless they own a Burberry trench; it's like how Facebook first started when it was only accessible using a university email address. But why, I ask, have Burberry created such an exclusive site you can only look at and comment unless you own, not an item by Burberry, but a Trench by Burberry, when they were the ones who invited us in to watch their SS10 show? I think it's because they've drawn us in as a special brand, but to really be in with the it crowd you have to buy a trench. It's no facebook or twitter, and functions more like a restricted I like my style.net but it's something to look at if you're bored. Apart from that, if you're not on it, it doesn't help you... whatsoever. How useful.-------------------------------------
Do you know what? I bet I'd change my tune if I actually owned a Burberry Trench and I was up on the site after being photographed by the Satorialist's Scott Schuman. I'd be raving to the world, look! look! I'm up on the site! Aren't I elite! Is it worth buying a Burberry coat JUST to get on the site? Not for me, maybe for some. I'd rather buy the coat because I could afford such a luxury. Still, even if I were up there and telling my friends to find me, I'd still think, huh, this still isn't that useful.
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