Fashion Refined goes to Graduate Fashion Week
Fashion Refined is a campaign that aims to create awareness of the issues surrounding throwaway fashion and reduce the purchase of cheap, low quality clothing that often results as landfill and cannot be recycled. A woman on a budget cannot afford to buy cheap clothes - Fashion Refined aims to encourage the purchase of quality clothing that can surpass fleeting trends and serve as a wardrobe investment.
The concept has been chosen as one to represent the University of the Creative Arts, Epsom at Graduate Fashion Week. The video below displays the guerrilla marketing tactics involved. The tag that is being placed around throwaway fashion has the Fashion Refined logo on branded ribbon, a safety pin, and a tag that says 'In a few weeks this will break. Here's a pin for when that happens.'