The FTBC, first established by Ralph Lauren in 1994, has their new breast cancer campaign featuring Sienna Miller, Claudia Schiffer and Kylie Minogue, a recent sufferer of breast cancer.
In order to boost the campaign, fashion retail stores such as River Island, Coast, M&S and Superdry have created a collection of items that will donate 30% to the FTBC.
You can view the collection here.
As far as charities go, the FTBC is one I'm close to not only due to it using fashion to create their campaign, but because I'm a supporter of any charity that donates to improving the lives of those with cancer.
(From the About Us page on www.fashiontargetsbreastcancer.org)
Fashion Targets Breast Cancer (FTBC) was established in 1994 by Ralph Lauren, after his friend Nina Hyde, Fashion Editor of the Washington Post, died of breast cancer.
In 1996, FTBC was launched in the UK by Breakthrough Breast Cancer. FTBC now celebrates its 14th year; our iconic t-shirt graces most women’s wardrobes and it’s been heralded as the most fashionable charity campaign in the UK.
The campaign is fortunate enough to have received support from some of the world’s most famous fashion icons. Photographers Mario Testino, David Bailey and Ellen Von Unwerth together with stars including Kate Moss, Naomi Campbell, Gisele, Jerry Hall, Helena Christensen and Lily Cole have all very generously supported the campaign.
To date the campaign has raised over £10.5m in the UK alone through the sale of the famous target t-shirts and other merchandise, sold for us by our loyal and much-loved high street retailers. In the UK, M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, Superdry, My-wardrobe.com and Whistles all help FTBC raise vital funds for Breakthrough Breast Cancer and we are extremely grateful for their help and support.
Breakthrough Breast Cancer would like to thank all our fashion icons, high street partners and FTBC customers for their continued support over the last 14 years. We look forward to another hugely successful campaign for 2010.