London Bridge Photograpy


HP: sharable widget visualises fight against counterfeit drugs

Infographic project created at Bite Communications for their HP client



Part birthday part Christmas present from family and myself, my new SLR camera is probably my favourite investment so far.
I decided to settle for the Canon 500D with 18-55mm IS lens, and I can work my way up with lenses later.

So here are my first few images. I've used SLR's before but not had a clue about settings, so I'm determined to add photography to my fortes.



Standard or Limited Supply?

This week’s London fashion week has seen trends such as the 70s and fruity colours such as peach and plum emerge, but are people as excited as they were last season? Have we arrived at a stage where fashion is so easily available to us via live broadcasting of fashion shows such as Burberry and Vogue and Style.com posting catwalk photos and reports by the end of the day, that we’re no longer determined to find out what the latest styles are? As someone who’s studied and worked in fashion I feel compelled to find out who’s doing what this
season, but am I really in the mood to shout about it when someone could read a Bumpus report on Vogue.com instead? Why would they want to listen to the ramblings of a recent graduate over a well established magazine site or blogger? Although the price of fashion has kept many from feeling the need to watch the catwalk, having London fashion week so ubiquitous in the press and online means we can ignore it if we want.

After all, there will always be a next season and the current one will go out of fashion in no time, so should you really prioritise your time over something so fleeting? I always will as it still fascinates me how some designers always get it right and set every new trend (ahem Burberry...) and others will just create something that seems for the hell of it - did you see Giles Deacon SS 11? My apologies but having interesting models such as Abbey Clancy after her recent tabloid appearances and Kelly Brooke tells me you’re trying to distract from the clothing using make up that makes them look like drag queens...

Would having fashion less available to us like it was during war time 50s make it more covetable? Don’t we love biannual magazines and buy them every issue rather than buy the weekly one’s? Perhaps one designer should get rid of all these cruise and pre collections and create an all year collection... It may mean better quality lines and sustainable trends to say the least. Would we stock up for all year knowing there won’t be a collection for another 365 days rather than months? I think those who appreciate fashion appreciate short supply and limited edition, and designers might appreciate the break to stop and think.


Lois Jeans

Hope of Love Revolution.
Lois Jeans grabs the number one position on Design Charts, the weekly top 40 website design chart, and it's clear why...

The injustice of man destroyed love...
It's ashes covered the world for centuries...
but there is still hope...


The website's primary feature is a short story film directed by Humberto Vignali that resembles the Band of Brothers Bastogne scenes using snow (actually flour) in slow motion shots against a dark grey, gritty Russian winter background. Beautifully crafted despite for web, the film is set to the music Nessun Dorma by Pavarotti (which has now completely changed my mindset of it being for slow motion football adverts), the two lovers (Brisa and Vinicus) slow motion scream, fall to their knees, pull off masks and slap bum cheeks while wearing the collection.

It's a shame that the promotional images just aren't on par with the film. If anything it would have been more visually stunning if they'd used stills from the film rather than do a shoot. I wonder if the director of photography Alex Garcia even took part in the shoot? Perhaps their aim was a Call of Duty style, as the press pack images seem to look more like game covers without the blood splatter.

(No it's not the wrong way around, calm down)


Sky High Rankin

Sky High Rankin
High profile photographer Rankin shoots a campaign for Sky Arts at his Annroy studio in North London. The photographs, commemorating all areas of the arts, will blanket Tottenham Court Road billboards...every one apparently. They will also exhibit in Manchester, Birmingham, Edinburgh, Newcastle and Liverpool.

An interesting take on advertising, but a little misunderstood. Although it's supposed to be an exhibition, it is still an advertising campaign for Sky Arts - it's not even as if it's an exhibition that's been sponsored by Sky, it's still advertising. It would have been nicer to have it in a more pure form. It'll be interesting to see how long the 'exhibition' lasts with the cost of advertising space in central London.


Wrangler Europe Site

Wrangling it in.
The original Wrangler Blue Bell website was definitely something new when it came out about 6 months ago, but it wasn't something that other brands picked up on. Perhaps they weren't too keen on the idea of removing the clothing rather than trying to put it on customers. So Wrangler learned from their own, and created a new interactive flash website, with what seems to be more of a story.
Perhaps I'm enjoying this because I'm watching it late at night, and so the dark screen is really worth it (I'll have to take a look at it in the morning and see whether it has the same effect a second time round) but it just seems to be so effective that the clothes look better quality than even competitors such as Diesel and Lee.
You can download individual frames, publish them on your facebook or your twitter page, but this isn't exactly very useful - you're not getting anything out of posting a picture except a nice image of a rugged looking man for your friends to look at... like I said, not very useful.


Hermès J'aime mon carré

How To Hermès.
Hermès has decided that it's not enough to have a renowned name for themselves - it's time to get new customers and promotion is the key. J'aime mon carré, or 'I love my scarf' to the non French speaking Brits, will be a new collection launched in September on their under construction website.

Hermès will also launch a fanzine and hold promotional events in order to gain loyalty from a younger market - and so the prints will be bold, colourful and not necessarily as classic as their other collections.

The label has recruited British photographer Matt Irwin and stylist Francesca Burns to create the fanzine project with four women wearing their favourite scarves in New York, Paris, London and Tokyo.

The brand is also going to offer a 'How To' section on their website, showing women how to tie knots and wear the scarves. What's interesting about this, is it was very privileged information that was only gifted once a Hermès had been purchased in the form of a tiny little book. Hermès is one of few brands that is currently standing out because they've pulled down their exclusive barriers and are welcoming a new type of customer. Remember Liberty's selling Hermès scarves? Instead of holding them on display behind closed doors, they encouraged the customers to hold the scarves, and offered workshops on how to tie them. Perhaps they realised that going digital and promoting their new innovative 'touch me try me' attitude would pay off.


Prada Film

Prada Blues

The Fall/Winter 2010 advertising campaign can be viewed here on Prada.com. Music 'Fever' performed by Katey Judd and badly dubbed by the models of the campaign...


Elie Saab Couture

History Repeating
Find me a woman who wouldn't feel like a goddess in Elie Saab Couture - it's not possible. Although every season of his couture has strong similarities to the last, you can't deny that Saab is just good at what he does - make enviable clothing that will forever be in fashion.

Elie Saab's Autumn Winter collections have always seemed to be more sophisticated to me than his Spring, mainly due to him constantly bringing in hundreds of brightly coloured dyes in his fabrics and never really having a theme like he does with his Fall collections. He seems to pick just 5 base colours and creates patterns through twists and miles of fabric, then embroider embellishments that weigh 10kgs all over.

The dress above is my personal favourite of this collection because if done by another designer could have looked like a dyed old vintage wedding dress, but Elie Saab makes it sexy beyond belief, despite it being a colour not best suited for every woman.