Before I get to updating my blog with the wonders of London Fashion Week, I first wanted to pride my page with the likes of the Burberry show as it deserves a special mention, and I can't wait until I've posted my LFW report to put it up.
But did the hype bring the clothes out more? Looking at the comments that were posted throughout the duration of the show, it seems this was the first online fashion show for many people, who then said 'I love Burberry'. Well, if you love Burberry, why didn't you see the previous online show?
This was apparently the only show that Anna Wintour, editor of American Vogue, flew out for, and so immediately becomes a covetable show to watch. It makes you think how creative marketing can really make a brand stand out, even if the clothes aren't everyone's cup of tea. All Burberry need to watch out for is having everyone love them so much that they won't want to anymore.
Michael Kors delivered more classic style with his 1940s pilot style, but unfortunately it seemed a little too close to Burberry's menswear collection as well as being similar to collections in 2006/7 with the leather belts. Although gorgeous, it's been seen before, and you might find something similar lurking in the back of your wardrobe (or you could piece it together by only adding a few more items to your collection).
By far my favourite, as per usual during New York Fashion Week, has to be Marchesa. Creating perfection yet again with lace, beading, transparent fabrics and silk, Georgina Chapman said she was inspired by Lola Montez, performer and courtesan in the 1800s. With Moulin Rouge style combined with flashes of bright coloured fitted dresses with running corsages around the frame, Marchesa has provided it's usual glamour and goddess beauty.
To celebrate the 3D launch, Burberry will be retailing key pieces from the spring/summer 2010 collection on BURBERRY.COM - including the gold sequinned dress first worn by Burberry muse Emma Watson in the front row of the show - as a limited edition collection. The black plaited leather belt and platform knotted sandals she wore with the dress will also be available.
The show, which will take place on February 23 at The Chelsea College of Art in London, will be beamed to custom-built screening spaces designed by Bailey in association with Sky TV.
(Vogue.com)
'The Digital Schedule will launch Friday 19th February at London Fashion Week. This new initiative will bring together live streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers.'
Tom Ford made his directorial debue in London last night at the premiere of his new film 'A Single Man', starring Colin Firth, Julianne Moore and Nicholas Holt.
"For this issue of LOVE, we took eight women who are generally acknowledged as the most beautiful in the world, got them to show off their bodies - widely regarded as the most perfect in the world - and photographed them all in exactly the same position for the cover. We did this to show how much they differed physically from one another, which is why we also printed their measurements. The point is that 'perfection' is not fixed, timeless or transcendent. It varies, as the measurements of our cover girls show." LOVE's editor-in-chief Katie Grand - VOGUE.COM.
Photographed by Mert Alas and Marcus Piggot
Emma Watson has recently shined in the fashion world due to her new relationship with Burberry, and so she's using the opportunity to prove she's aware of the earth. People Tree are one of many clothing companies that ensure they follow Fair Trade standards set by the World Fair Trade Organisation, and so having a celebrity like Miss Watson backing their campaign and designing for them should be enough to really get Fair Trade rolling. Although Fair Trade clothing is available, it won't have fully kicked off until other high street stores refuse to sell anything but. Unfortunately, there are apparently too many advantages to slave labour and chemical dyes.