22/09/2010

LFW

Standard or Limited Supply?

This week’s London fashion week has seen trends such as the 70s and fruity colours such as peach and plum emerge, but are people as excited as they were last season? Have we arrived at a stage where fashion is so easily available to us via live broadcasting of fashion shows such as Burberry and Vogue and Style.com posting catwalk photos and reports by the end of the day, that we’re no longer determined to find out what the latest styles are? As someone who’s studied and worked in fashion I feel compelled to find out who’s doing what this
season, but am I really in the mood to shout about it when someone could read a Bumpus report on Vogue.com instead? Why would they want to listen to the ramblings of a recent graduate over a well established magazine site or blogger? Although the price of fashion has kept many from feeling the need to watch the catwalk, having London fashion week so ubiquitous in the press and online means we can ignore it if we want.


After all, there will always be a next season and the current one will go out of fashion in no time, so should you really prioritise your time over something so fleeting? I always will as it still fascinates me how some designers always get it right and set every new trend (ahem Burberry...) and others will just create something that seems for the hell of it - did you see Giles Deacon SS 11? My apologies but having interesting models such as Abbey Clancy after her recent tabloid appearances and Kelly Brooke tells me you’re trying to distract from the clothing using make up that makes them look like drag queens...

Would having fashion less available to us like it was during war time 50s make it more covetable? Don’t we love biannual magazines and buy them every issue rather than buy the weekly one’s? Perhaps one designer should get rid of all these cruise and pre collections and create an all year collection... It may mean better quality lines and sustainable trends to say the least. Would we stock up for all year knowing there won’t be a collection for another 365 days rather than months? I think those who appreciate fashion appreciate short supply and limited edition, and designers might appreciate the break to stop and think.

10/09/2010

Lois Jeans

Hope of Love Revolution.
Lois Jeans grabs the number one position on Design Charts, the weekly top 40 website design chart, and it's clear why...



The injustice of man destroyed love...
It's ashes covered the world for centuries...
but there is still hope...


...Love...
...Lois.

The website's primary feature is a short story film directed by Humberto Vignali that resembles the Band of Brothers Bastogne scenes using snow (actually flour) in slow motion shots against a dark grey, gritty Russian winter background. Beautifully crafted despite for web, the film is set to the music Nessun Dorma by Pavarotti (which has now completely changed my mindset of it being for slow motion football adverts), the two lovers (Brisa and Vinicus) slow motion scream, fall to their knees, pull off masks and slap bum cheeks while wearing the collection.



It's a shame that the promotional images just aren't on par with the film. If anything it would have been more visually stunning if they'd used stills from the film rather than do a shoot. I wonder if the director of photography Alex Garcia even took part in the shoot? Perhaps their aim was a Call of Duty style, as the press pack images seem to look more like game covers without the blood splatter.





(No it's not the wrong way around, calm down)