Burberry Spring Summer 2010

Elementary My Dear Watson.

I've always liked the Burberry campaigns, they've always had an air of class to them. However I'm quite disappointed by the Spring Summer shoot. I love the collection, but it seems Mario Testino has lost the idea of heritage. Firstly, the background might as well have been a set, there's nothing really 'London' about it. Secondly, how young are Burberry aiming for? Perhaps, through being on Facebook, they're completely shifting themselves to a younger audience, as these campaign images show. The clothing when seen on the catwalk was decidedly sophisticated and suited for any age while being on a young trend, but they seem to be more like Topshop and Topman adverts for luxury. The shoot includes Harry Potter actress Emma Watson, her brother Alex, Max Hurd, Matt Gilmour and musician George Craig.
Images courtesy of Burberry on Facebook.

"For the new campaign we wanted this kind of very eclectic but cool crowd of people," Christopher Bailey revealed to Vogue.co.uk. "The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl. We've worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented."

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