As Seen On Screen
ASOS has been labeled as one of the most successful online shopping sites, but what exactly makes them so successful?
ASOS had recently decided to allow those on the mailing list to have free delivery if they shopped within a 2 hour period on a certain day. The sales must have risen as even I bought something I didn't need, just because it was free delivery. It didn't matter to me that I didn't try it on, I just wanted to take advantage of the opportunity. So ASOS realised that delivery prices were a problem, so here's what they introduced:
Super Saver Delivery:
£1.95 to receive the item within 6 days
Nominated Day Delivery
£5.95 to choose the day you want your item to be delivered so you can be home/at work.
Same Day Delivery
£9.95 and you can get your item that evening.
But what else? ASOS have launched ASOS Life, a forum area for everyone to have their say. They have an ideas section that allows for customers to present ideas to ASOS to make it better.
They also now have ASOS Premier, which, for £24.95 per year you could have free next day and nominated day delivery and pick up returns. It's a good bargain, and they've hit on one of the main downsides to buying online: the delivery costs.