Going Gaga
Nick Knight, Ruth Hogben and Lady Gaga, the perfect match. Together they are asking the Lady's fans to submit Apocalypse inspired videos to be spliced together for her world tour "Monster's Ball".
It's an idea to get people more involved in what the stars are doing, proving that they're concentrating on pleasing the fans. This day and age is all about pleasing the ordinary people, the public, the average person (with money and taste). Involving them seems to be the best way to do that. The brief has just launched today, so we'll see how popular it is depending on how many people upload their videos...

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