Ever heard of Yoox?
Yoox is based in Bolonga and is an online retail site selling designer clothing worldwide. I'd noticed it a few times when I used Shopstyle.co.uk but I've never really bought from them. Forbes.com has published an article on the price of public shares, stating that they have risen today for the first time since the economic downturn. This shows that online sites dedicated to designer fashion are becoming more popular during the new Christmas period, despite the continuing popularity of sites such as ASOS.com.
Perhaps it's the retail therapy during this time of year. There are plenty of reasons to justify buying at this time, for example when a relationship ends and you want to get back on your feet again, when it's so cold you have to buy that cashmere jumper or merino wool cardigan, or you just want to treat yourself to your own Christmas present. Whatever the reason, buying online is catching on, even for designer. Could it be that buying designer online feels better since you can be anyone and wear anything while doing it? Is the hospitality of those designer store shopping assistants so patronising and depressing, people just want to skip it now and buy designer?