British Barbour Buy

Barbour's first Heritage store opens in London

Barbour, famous for its iconic waxed cotton outerwear, and the one garment most associated with the British countryside, has opened its first Heritage store in London .

By Natasha Cowan, Senior Fashion Assistant
Published: 6:05PM BST 23 Sep 2009

The quintessence of British style, Helen Barbour (daughter of Dame Margaret Barbour) with Bill Nighy on a vintage Triumph motorbike at the London Barbour shop opening on Tuesday this week, during London fashion Week

Barbour, famous for its iconic waxed cotton outerwear, and the one garment most associated with the British countryside, has opened its first Heritage store in London .

The classic British brand, founded in 1894, has settled upon trendy Carnaby Street, W1, made famous in the 1960’s by The Beatles, for its store. The shop is set over two floors with a total selling area of 74 sqm. The store features memorabilia and images from Barbour’s archive. The men’s and ladies 'Heritage' clothing range is inspired by catalogues dating back to 1908.

Barbour has a history of producing the essential ‘capsule wardrobe’ for the countryside and the iconic waxed jacket is the item it is most recognised for. J Barbour & Sons Ltd, is a 4th generation, family-owned business based in South Shields, which sells to 40 countries worldwide.

Ian Beattie, UK Sales and Marketing Director, Barbour said “As an authentic heritage brand, we wanted to take the opportunity to showcase a focused collection to a fashion savvy consumer who is interested in wearing contemporary garments that have been developed from the brand’s history and heritage. Barbour has been producing quality clothing, fit for purpose, since 1894 and customers recognise that our craftsmanship and tradition make a Barbour jacket unique.”

The Barbour Heritage store is at 29 Fouberts Place, Off Carnaby Street, London, W1F 7QF. Tel 0207 434 3209; www.barbour.com

Opening times are Mon – Sat 10am – 7pm. Sun 12 – 6pm

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It seems Heritage is still on the cards for many brands during the current economical climate. Isn't anyone getting sick of it yet? All these brands and shops saying "I've been here for years, looking after you and your family, now look after me." The style of advertising is getting quite sick as well. Hovis did it well, so should anyone else bother? Start bringing me something new already, like a new Barbour clothing range for the trendy, still using that waxed, horrid when wet smelling fabric.