16/09/2009

Vogue Fashion Night Out


11th September

WITH all London's fashion stores counting up the successes of Thursday's Fashion's Night Out - many recorded record sales and saw hundreds of new customers through the door - we're now asking ourselves whether the Vogue event will become an annual celebration of shopping.

"I was impressed by the different ages of the customers from young fashion devotees to older bejewelled ladies," said a spokeswoman from Prada. "A great event for Vogue to own and having had fashion directors Lucinda Chambers and Kate Phelan in store would love even more in-store activity next time by the editors."
Burberry, meanwhile, recorded a 15 per cent increase in sales, Diane Von Furstenberg sold "more than we ever have", Nicole Farhi made £6k in retail sales over the four hour event and saw 600 hundred shoppers through the store and Matthew Williamson is already planning "bigger and better" for next year.

Little Boots, who DJ-ed in Marks & Spencer later in the evening, ensured that there was A-list glitter to the shopping heaven that was Fashion's Night Out - and whether you were there to buy the now-iconic FNO T-shirt - designed by Lucinda Chambers and sold in aid of London homeless charity Crisis - to buy up your winter wardrobe, or to simply spot celebrities and soak up a little of the Vogue glamour, the global event has been judged an all-out success. Here's to next year.

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