16 September 2009
YOU might think that the upcoming London Fashion Week would be the most exciting thing to happen to Somerset House, but photographer Nick Knight is ensuring that the main event has competition by launching his new exhibition, SHOWstudio: Fashion Revolution at the London landmark tomorrow - and as always with Knight, it's more than just photographs.
"This is the first exhibition conceived by Somerset House and we're thrilled with it," Somerset House director Gwyn Miles told VOGUE.COM as we popped in for a preview yesterday. "We are really keen that artists and designers can manifest their vision here - we're looking to create a world of creativity and we're finding lots of interesting artists who are going to do it."
"It's far more than a static exhibition," Miles explained. "What I love about it is that people associate the internet with technology and the shiny modernity of it - but in fact this has a wonderfully mystical and ethereal quality. It's like coming into somebody's world and what a world it is! It's a "restless show" - which means it will be continually developing, with genuine fashion shoots happening here that the public can watch. We're thrilled to have it open here and we're thrilled to have MaxFactor on board as a sponsor."
Highlights of the exhibition include; a giant sculpture of Naomi Campbell that visitors are invited to scribble on; kisses from supermodels including Kate Moss, Gisele Bundchen, Jerry Hall and Amber Valletta and Gareth Pugh transforming himself into a human poodle (read more about the exhibition here).
"I think I just translate the world around me - it's not that I see the world differently, I just like to present it with all the potential every view of it allows," says Nick Knight.
Truly, it has to be seen to be believed.
SHOWstudio: Fashion Revolution runs from September 17 to December 20.