New Milan Shopping Experiences

Heat Seeking in Milan, By Day and Night

September 24, 2009

In concert with the influx of fashion-loving foreigners, September is Milan’s happening retail season. The biggest store news comes from the new D&G revamp in Corso Venezia 7 (pictured above), and Trussardi 1911’s new “concept” lifestyle store at Piazza della Scala 5, where comfortable chairs and reading material are part of the shopping experience. There’s also MaxMara’s sleek new mega-store at Corso Vittorio Emanuele, which carries all its various lines and some serious pieces for the home. The company teamed up with the Milanese design guru Rossana Orlandi to offer a very original collection that is both retro (there are things by Gio Ponti) as well as items from new up-and-comers like Maarten Baas. Just down the road is Rinascente which continues to transform under the eye of department store maestro Stefano Radice. The rehauled homewares department in the basement is now called the Design Supermarket. While there, be sure to venture beyond the subterranean to the topmost floor to take in some of the best views in Milan. There you’ll find a terrace bar that looks onto the Gothic spirals of Milan’s Duomo. If you’re there on the evening of September 25, you will find a coterie of bona fide supes. Eva, Naomi, and Claudia will be there to launch D&G’s new fragrance Anthology. Then, when the shopping day is done, the trendy set can join the spillover in front of the bars Blanco or Straf. And finally, for those who can last late into the notte, join DJ Natasha Slater’s crowd at the appropriately named Punks Wear Prada this Friday, at Tunnel. The party gets going around midnight.

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