21/09/2009

Ebay to Pay for Counterfeit LVMH

LVMH Vs. eBay

ONLINE auction site eBay has been ordered to pay damages to LVMH Mo√ęt Hennessy Louis Vuitton SA for allowing the sale of counterfeits of the French luxury goods company's fragrances on its site.

The site has been ordered to pay €80,000 for allowing a key word search for Christian Dior, Kenzo, Givenchy and Guerlain perfumes on its site without authorisation, WWD reports. This is the second time eBay has been forced to compensate LVMH after it was ordered to pay €38 million in June of this year for allowing the sale of fake LVMH merchandise on its site.

Despite a ruling in a U.S. court in July, which asserted that eBay does not have the legal responsibility to prevent the sale of counterfeit goods - this time against Tiffany & Co., this latest ruling - which took place in France - is likely to initiate further similar court action.

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In a way, it's not ebay's fault, it's the fault of those buying counterfeit and selling counterfeit goods. Either way, they are goods, and you can buy and sell anything on ebay. Even though it's fake designer it's still a bag isn't it? Still perfume, still a product, still a salable item for profit. Sellers are smart as well, they don't exactly have a username such as "counterfeitlouisvuittonuk", and they may only sell one counterfeit item at a time. Considering how many items are for sale on ebay, it's not surprising that it's hard to keep up, but LVMH has to blame someone. Their name is being trashed over fake goods, and it's not something they've worked years for to just let it happen.

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