LOUIS VUITTON has announced it is sponsoring a collaboration with prestigious US design school Parsons; a competition to create conceptual costumes based on historical silhouettes. Working in real time in the Parsons storefront gallery on Fifth Avenue, teams of students will deconstruct historical costumes from the Parsons Archive and signature Louis Vuitton pieces designed by artistic director - and Parsons graduate - Marc Jacobs.
"Since the founding of the company, Louis Vuitton has been a great supporter of creativity and innovation in the worlds of both fashion and art," said Daniel Lalonde, president and chief executive officer of Louis Vuitton in the US. "It is a thrill for us to work with these talented fashion design students from Parsons; one of the premier schools of art and design in the world."
Parsons' list of graduates reads like a who's who of American fashion, with designers including Tom Ford, Marc Jacobs, Donna Karan, Isaac Mizrahi, Narciso Rodriguez, Anna Sui, Doo-Ri Chung, Derek Lam, Thakoon Panichgul, Lazaro Hernandez and Jack McCollough of Proenza Schouler, Alexander Wang and Jason Wu all having attended the college.
The winning looks will be selected by a panel of fashion experts, including Harold Koda, curator of The Costume Institute at The Metropolitan Museum of Art.
Basically, Parsons = Central Saint Martins, just the US version. Is it just me, or does education not matter anymore, it's only which university you pay for? Why is it all the great opportunities go to the one and only prestigious school in the country? What about the rest of us? You either have to set something up yourself or pretend you go to CSM.
Either way, at least Louis Vuitton are helping, not only the students but themselves with all the publicity around it. They're at least bringing their status back up after the whole suing fiasco.