3rd Central with Alexander Wang

HE'S the designer behind the art of dressing down, New York-style, and he's coming to London's Selfridges store next week: Alexander Wang.

To celebrate the store's new 3rd Central concept - a space dedicated to its contemporary and denim collections including Marc by Marc Jacobs and Markus Lupfer - the designer has recreated his New York studio in the department store, complete with furniture he's shipped in specially, as well as creating an exclusive capsule collection of signature pieces, which will only be available in Selfridges.

Fans will be able to meet Wang from 5.30pm to 6.15pm on October 13 as he makes a special in-store appearance to launch all the fashion fun.

Jessica Bumpus

08 October 2009


Meet Alexander Wang at Selfridges

Meet cult designer Alexander Wang on Tuesday 13 October from 5.30pm until 6.15pm as he makes a special appearance in-store to launch his new concept boutique on 3rd Central!

Don’t miss the exclusive capsule collection Wang has created especially for Selfridges this season. The American designer continues to cause a stir this season with his must-have pieces literally flying off the shelves. Clean and classic refined silhouettes mix with an urban street undertone to create a look that is always individual, sexy and stylish.

The new collection is glossy and tailored with high-shine fabrics. Contrast is a key theme in the collection; sexiness versus androgyny and wild-child versus sleek and controlled. Be sure to be one of the first to snap this up when it launches in September!


I think 3rd Central is a great idea for Selfridges to allow more designers instore, but less permanently. It's not quite a unique idea as there are many stores that have had concession stands in store, but is it really worth having another designer in a designer store? I was thinking it would be nice to have a stall that has everything you need in the fashion world- a Rolex watch, a Marc Jacobs bag, Jimmy Choo shoes, all the typical, obligatory items a fashionista (with a lot of cash) would have.

No comments:

Post a Comment