Collector's Lot
19 October 2009
A Rubik's Cube-shaped Moschino invite
THE shows might now be over but we'll always have the memories - in the shape of the invites which, not only a badge of sartorial rank and front row politics, are collector's items too - and now the subject of a new exhibition in Milan from the Design Library, RSVP. Thousand Fashion, Art and Design Invites.
A project by Ines Paolucci and Patrizia Scarzella in collaboration with Silvia Motta, the exhibition - as the name might suggest - showcases 1000 invites from presentations and fashion shows from Milan's Design and Fashion Weeks with an entire section dedicated to Moschino, which has become known for its quirky and collectible invites.
"The invite for a Moschino show is an introduction. A foreword to a story that the fashion show will tell. I think since the beginning of our history the invite has been a short explanation that puts the guest at ease: it is like when you invite somebody to dinner, it hints at what is to come. It is in this way that the invite is very important, because it gives in advance details that will be unveiled during the fashion show as part of the collection itself," explains Moschino creative director Rosella Jardini.
A book will also be published showcasing the invites that have been selected.
RSVP. Thousand Fashion, Art and Design Invites runs October 21 to 28 at Design Library Milan, Via Savona 11.
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Wow it's annoying that this is in Milan. Guess we'll all have to buy the £50 coffee table book, unless we saved all the invites from all those fashion weeks we were invited to....
The invitations are an insight to what some will never be able to see, plus they're a great insight into the creative marketing that goes on around Fashion Week. Really wish I could have seen them, the ideas would be a great insight.
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