NOVEMBER Vogue cover girl and rock daughter Georgia Jagger has been named as the new face of Rimmel London. The cosmetic giant, which counts Kate Moss, Lily Cole and Sophie Ellis-Bextor among its spokespeople, has also signed Coco Rocha alongside Jagger for the spring/summer 2010 campaign.
"We needed a wider palette of faces to show the makeup results of our new products," said Stephen Mormoris, senior vice president of global marketing at Coty Beauty, told WWD of Jagger's appointment. "Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a centre of multiculturalism and freedom of expression," adding that Jagger was chosen because she is "edgy, experimental and provocative."
Mormoris also added that, in order to further Rimmel's appeal worldwide, three additional spokesmodels of different ethnic backgrounds will be signed to the brand by January.
What do I love about this girl? She's got imperfect teeth. It's a very small thing but if you have perfect teeth, you won't like her teeth, if you have a gap (like me) you'll love that someone like her has been chosen for a brand like Rimmel. It just makes it all the more believable (even if it's not likely) that someone that's a little imperfect can make it as a model. She does, however, have famous connections.
To make Rimmel into a stronger worldwide company, they will hire more spokesmodels with different background in order to show that they are ethnically aware and can relate to many different girls/women.