Fashion Night Out 2

FNO Is Back

Lauren Milligan, 29 October 2009

THE biggest night in the fashion calendar, Fashion's Night Out, is back for 2010. The international editions of Vogue confirmed this morning that they plan to repeat the global shopping celebration on September 9 2010, following the event's international success in 2009.
"The international Vogues want to make good things happen for our readers and for the fashion and retail industries," Jonathan Newhouse, chairman of Condé Nast International, told VOGUE.COM this morning. "Fashion's Night Out was highly successful, generating more store traffic and higher sales, and it was a lot of fun too. We are proud to be leading the effort again."
This year's event saw shoppers embrace the start of the autumn/winter season as department stores, designer boutiques and high street shops stayed open late across the world to help stimulate the global economy. Designers and celebrities attended events in New York, London, Paris, Milan, Berlin, Madrid, Moscow, Athens, Taipei, Tokyo, Beijing, Sao Paolo, Rio and New Delhi to encourage shoppers to invest for the new season.

------------------------------------------------------

Fashion Night out by Vogue was a global success. It was a great idea knowing that if you were involved, so was everyone else in every major city in the world, and you were all doing the same thing.

The 2010 Fashion Night Out no doubt will be bigger next year, but I have a feeling it will turn out like the Fashion Show: only trade will be able to attend and it will be an exclusive event housed in a building. Let's hope they keep this one for the public.