Designers rein in costs at London Fashion Week
Budgetary constraints loomed larger than ever before at London Fashion Week this season, as many designers plumped for less expensive ways than usual to showcase their spring 10 offerings.
While Burberry Prorsum, Matthew Williamson and Christopher Kane predictably seized the catwalk spotlight, presentations, self-funded catwalk shows and the off-schedule supporting initiatives from On|Off and Vauxhall Fashion Scout were equally important for inquisitive buyers.
Quintessentially British brand Aquascutum made use of the new Somerset House presentation space. The label’s recent troubles and change of ownership –it was bought by Jaeger owner Harold Tillman last month – may explain why it wasn’t in a position to show a full-scale catwalk collection for spring 10.
Considering the high costs of putting on a fashion show, I'm not surprised at Gareth Pugh's move last year of just putting on a video for the attendees of the show as well as those watching online. It was a bit of a disappointment, considering those who were invited viewed the exact same thing as those watching from home.
Is the internet the new wave of catwalks? Why have all brands skipped out on TV? There's fashion tv, which shows all the different collections, but not live. Is it maybe because they never really start on time, so it would be a constant delay to see it live.