SJP For Halston
05 October 2009
PICTURES of Sarah Jessica Parker, taken on the set of the upcoming Sex And The City sequel, more often than not picture the actress in one label; Halston. The iconic American label has recently signed a new creative director, Brit-based designer Mario Schwab, and now looks set to sign a new face to promote the spring/summer range: SJP herself.
Reports suggest that the 44-year-old actress has been offered £1million to front the advertising campaign for the US heritage label and that deal is hugely popular within the brand.
"The ads are timed to come out when the movie is released and everyone involved is excited,' a source at Halston told the Daily Mail. "The only problem has been with Sarah's hair. They want her blonde in the ads but as she is dark for some of the movie she'll spend more time than usual in the salon."
Marios Schwab will helm the addition of a new collection; Halston Heritage, which will redevelop pieces from the Halston archive; an ecommerce website and the introduction of a new fragrance as part of his new role.
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Product placement within a highly anticipated movie is a strong marketing tool decided by Marios Schwab. Creating a Heritage collection is what many brands are doing, although it's mainly called a capsule collection. An ecommerce website doesn't seem to fit the brand very well, but ties in with the idea of many brands trying to make their high end products more available.
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