02 October 2009
SOCIAL networking has a bigger influence on fashion than editors, models or even celebrities. Surprisingly that is not the view of a Facebook or Twitter executive, but of one of the world's foremost fashion commentators, the International Herald Tribune's Suzy Menkes.
"Here is the verdict from cyberspace: Balenciaga, 41 Twitters in an hour after the show; and in the same time, Balmain, 75," she reports in her IHT daily round-up this morning. "How unfair that the Balmain designer should have twice the attention of the other for the collection sent out by Mr Ghesquiere was by far the more original and inventive."
"And new-millennium Balmain has definitely caught the fashion moment, as well as the attention of a whole wide world of bloggers, Tweeters and cyberspace image makers. They see in Mr Decarnin the vibe of the moment: love it, grab it, own it, have fun with it. MySpace is his space."