Model Meg

Megan Fox For Emporio Armani

Lauren Milligan 14 October 2009

ACTRESS Megan Fox has been named as the new face - and body - of Emporio Armani Underwear and Armani Jeans. The Transformers star will front the women's campaign for spring/summer 2010 opposite the world's most expensive footballer Cristiano Ronaldo.

Sadly, for anyone hoping for a movie star/sport star power pairing, the two will not appear in the same images, as their predecessors Victoria and David Beckham did. Fox's images were shot at the weekend in LA by renowned fashion photographers Mert Alas and Marcus Piggott. Ronaldo's campaign pictures have yet to be taken.

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The women chosen to advertise a label reflect the label itself. Basically if you like Megan Fox, chances are you're going to like the advert, and if you like the advert you're going to look at it longer and possibly buy what she's wearing. However, and I don't know about all girls, but some that I talk to don't like Meghan Fox because of all the hype around her. The controversy of being bisexual, her rumoured relationship with Robert Pattinson, girl's just can't be that keen! Men like her, not women. She should be advertising the menswear. It's like getting Robert Pattinson to do a menswear campaign; most guys are fed up of their girlfriends swooning over him, so would they really be keen to buy from him? I think there's so my hype about women wanting their men to be like him that men just don't want to anymore.